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PPC Keyword Litigation’s Legal Landscape
BrandVerity welcomes guest blogger Eric Misterovich from Revision Legal, PLLC. Do not try to sue a competitor that’s bidding on your trademark(s) as pay-per-click keywords. Seriously, just don’t do it....
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CSC Joins Forces with BrandVerity to Provide Paid Search Monitoring Service
BrandVerity and Corporation Service Company® (CSC), a provider of legal, business, and financial services, are working together in a pretty fantastic way. CSC now offers paid search monitoring to its...
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Volkswagen Emissions Fallout Hits Paid Search
The Volkswagen emissions scandal is probably the biggest hit that a brand has taken since BP’s Deepwater Horizon disaster in 2010. The financial impact has the potential to be tremendous. Current...
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If You Haven’t Yet, It’s Time to Prioritize Mobile Search
Mobile has been an industry buzzword for a while now. From the “Mo” in the eye-roll-inducing “SoLoMo” to articles heralding responsive design as the holy grail of websites, mobile has regularly been...
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What’s Next for Paid Search on Yahoo?
Paid search could be in for some big changes on Yahoo. After reaching a new search deal with Microsoft in April that afforded it more autonomy, Yahoo has now announced a separate deal with Google. Why...
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Who’s Winning Halloween Paid Search?
After marketers got creative with their Back to the Future tie-ins last week, another marketing-friendly holiday is approaching quickly. Boo! It’s almost Halloween already. For the past week, we’ve...
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The Status of Trademark Bidding as We Approach Black Friday
Black Friday is more than a sale for retailers, it’s the main event of the year. Weeks of preparation culminate in one rapid-fire sequence that can make or break annual goals. It’s no wonder that so...
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BrandVerity Releases Its Q3 Report on the State of Branded Keywords in Paid...
Today, BrandVerity released its analysis of branded keywords in paid search covering the third quarter of this year. If you’re new to us, the report provides brands with a benchmark of what...
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Thanksgiving Weekend Retrospective: Trademark Bidding Peaks on Black Friday
Well, the madness of Black Friday and Cyber Monday are over. And although most marketers still have plenty to do for the rest of the year, we hope you’ve enjoyed at least a moment of respite. After...
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Content Compliance in the Financial Industry: Where Should You Start?
When marketing consumer financial services, marketers have to be hyper-aware of the many rules and regulations that go along with the industry. Marketing a financial service—be it retail banking,...
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